As a passionate advocate of determining Social Media ROI, my interest was piqued when I stumbled on the article: “Is social media actually helping your company’s bottom line” by Frank Cespedes. When I opened it to see the dominate #NOPE image staring me in the face, I became fired up to learn what this Harvard Business contributor has against the topic of Social Media ROI?
Measuring social success, in any capacity, comes from an internal metrics review. This happens through an in depth, raw, look at what’s going on under the hood of your website.
Food truck fever is sweeping the nation! But what the heck does this have to do with Social Media Marketing? Everything!