Setting Straight a Harvard Business Perspective of Social Media ROI
As a passionate advocate of determining Social Media ROI, my interest was piqued when I stumbled on the article: “Is social media actually helping your company’s bottom line” by Frank Cespedes. When I opened it to see the dominate #NOPE image staring me in the face, I became fired up to learn what this Harvard Business contributor has against the topic of Social Media ROI?
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