Category: Cohesive Branding

As the digital economy develops we see an increase of vulnerable and authentic business leaders who are leading the charge by simply staying true to themselves, causing a new market to emerge. The transparent market is where business gets done by folks who are not afraid to stand up and be who they are meant to be. Here’s what Sloss Tech taught me about that.

In a nutshell, branding is all about ensuring the same message is the same at each and every potential touchpoint that a customer may have with your organization. It’s so much more than a logo and colors, it’s a promise. Let’s look at what a piece of that promise looks like for a brand who’s getting ready to attend the Southeast’s best Technology Conference.

Has Cracker Barrel made the required attempts to develop a successful viral marketing initiative? Let’s look at the top 5 viral indicators to find out.

In this tale of two real estate companies, I take a look at the difference between what they are each doing to effectively grow their social presence and effecting their bottom line. Here I discover, there is a big difference between having and not having measurable goals when it comes to marketing execution.

Each piece of content that’s created is a lasting touchpoint with a customer that represents what they can expect from doing business with you. For that reason, your content must be carefully analyzed and executed in order to deliver maximum engagement results.

In my search for the perfect clients I’ve come to discover something very interesting businesses don’t know what they are looking for in a marketer. Do you?

Earlier this year I conducted an epic social media marketing analysis of “the most comprehensive Trade-show in the Catering industry.” This year’s catering conference event was held in Las Vegas, NV from March 8th-11th attracting thousands of attendees, vendors and celebrity chefs passionate about their craft.