I’ve managed social platforms for 10 companies, in 10 different industries over the past 4 years and never once has a single person flocked to any of those businesses the moment I made their presence knows on social media.
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I get it, there’s a budget issue. But most companies have a Marketing & Advertising budget but are just spending those funds with less effective outcomes than what’s possible.
The catch 22 is if businesses don’t take the time to invest in their community, isolated promos will end in a massive budgetary wastes. The two most important things you can do immediately:
Learn Big & Look Sharp Small Business Saturday is on November 26th, are you prepared to make the most of it? Join Main Street Fort Payne business mentors on November 10th for FREE training to help you prepare for Holiday shoppers. Register Now!
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In a fashion that can only be described as the amazing race, bouncing around the picturesque City of Chattanooga became all the rage during #StartupWeekCHA. Just like in The Amazing Race where the first one to the finish line wins, prizes were awarded every hour in the form of expert business wisdom freely shared by countless mentors in an array of industries.
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I’ve noticed an unnerving trend with clients over the past few years that has caused me to stop and focus on the vital role of content creation when it comes to a business’s social marketing strategy. Here’s what I’ve discovered…
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Marketing has traditionally functioned to package a selective presentation, tie a pretty bow around it and sell the contents before the customer truly understands what they are receiving. That’s worked for quite a while, far too long in my opinion; but it worked. So businesses never saw a reason to deviate from the status quo.
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Your ability to identify the why behind the customer purchase process, rather than just the how, offers deeper insight to create a higher level of content creation and customer retention.
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If you didn’t get a chance to attend Sloss Tech, Birmingham’s first technology conference, I’d like to offer a marketer’s perspective on what you missed.
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Join us in discovering if the Social Media Management tool (Agorapulse) is worthy to be compared to the mighty Avengers. Let’s face it, if you’re a Social Media Marketing Manager you ARE a business hero.
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Evergreen content is SEO content that stays continually relevant and “fresh” for readers. In other words it has the ability to build upon itself, consistently, in order to keep new users captivated regardless of the initial publish date.
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What happened behind the scenes of the Ask Gary Vee Show will forever change the way I look at business for the better! No, Best! For more follow @mrsdstahl on Instagram and Twitter.
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As a passionate advocate of determining Social Media ROI, my interest was piqued when I stumbled on the article: “Is social media actually helping your company’s bottom line” by Frank Cespedes. When I opened it to see the dominate #NOPE image staring me in the face, I became fired up to learn what this Harvard Business contributor has against the topic of Social Media ROI?
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