As the digital economy develops we see an increase of vulnerable and authentic business leaders who are leading the charge by simply staying true to themselves, causing a new market to emerge. The transparent market is where business gets done by folks who are not afraid to stand up and be who they are meant to be. Here’s what Sloss Tech taught me about that.Read More
In a nutshell, branding is all about ensuring the same message is the same at each and every potential touchpoint that a customer may have with your organization. It’s so much more than a logo and colors, it’s a promise. Let’s look at what a piece of that promise looks like for a brand who’s getting ready to attend the Southeast’s best Technology Conference.Read More
Voice First is next on the horizon.
While sifting through all the changes that go on, (at an exhaustively rapid pace) it will only become more important for brands to identify and adapt to real time shifts in consumer purchasing habits.
Has Cracker Barrel made the required attempts to develop a successful viral marketing initiative? Let’s look at the top 5 viral indicators to find out.Read More
In a crowded and very saturated market full of digital marketers it’s tough to stand out from the crowd. Here’s how my favorite digital marketing tool, Agorapulse, lets me do just that.Read More