In this challenge you will learn the concepts listed below that will empower you to make the most of your social media efforts.
Create effective social strategies
Define your target market persona
Establish goals and draft objectives
Create a custom content calendar
Build a community that markets for you
Allow analytics to define marketing decisions
Ready? Get Started Now!
Day 1:
Let’s get Started!
Intro, prerequisites & workbook download
Day 2:
Identify a Target Audience
Market Research & Key Customer Triggers
Day 3:
Establish a Marketing Message
Messaging Goals & Marketing Intentions
Day 4:
Learn to be Social – Not Salesy
How to Sell and Be Social
Day 5:
Create a Marketing Message
Message Creation & Measurement Planning
Day 6:
Build a Content Calendar
Content Creation & Posting Calendar
Day 7:
Analyze Social Marketing Results
Launch, measure, evaluate, modify and repeat