
In this challenge you will learn the concepts listed below that will empower you to make the most of your social media efforts.
Create effective social strategies
Define your target market persona
Establish goals and draft objectives
Create a custom content calendar
Build a community that markets for you
Allow analytics to define marketing decisions
Ready? Get Started Now!

Day 1:
Let’s get Started!
Intro, prerequisites & workbook download

Day 2:
Identify a Target Audience
Market Research & Key Customer Triggers

Day 3:
Establish a Marketing Message
Messaging Goals & Marketing Intentions

Day 4:
Learn to be Social – Not Salesy
How to Sell and Be Social

Day 5:
Create a Marketing Message
Message Creation & Measurement Planning

Day 6:
Build a Content Calendar
Content Creation & Posting Calendar

Day 7:
Analyze Social Marketing Results
Launch, measure, evaluate, modify and repeat